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Vip: The Mad World of Virgil Partch
by Jonathan Barli
208-page full-color 10.25" x 12.25" hardcover • $49.99
Virgil Partch burst onto the scene in the nation’s magazines with his zany, sometimes surreal, but always hilarious cartoons, catapulting his career virtually overnight. Known to millions by his signature, “Vip,” this comedic genius was unlike anything the world had seen before. His unique brand of humor and trendsetting approach to cartooning ushered in a new era of the gag cartoon and pioneered a standard of madcap humor across the spectrum of comedy that was reflected in the cutting-edge sensibilities of comedians like Ernie Kovacs, Sid Caesar, and Jonathan Winters, and the trailblazing pages of Mad magazine. Inspiring a new breed of cartoonists, Vip became the most sought-after cartoonist of his generation, as well as one of the most prolific and influential cartoonists of his era. He not only transfigured the pages of an incredible array of the nation’s magazines, he also wrote jokes for other cartoonists; illustrated books, album covers, and advertisements; and his boozy drawings adorned merchandise such as cocktail glasses, beer cans, and napkins. Vip: The Mad World of Virgil Partch is the only comprehensive collection celebrating Partch’s rollicking life and career. His brilliant artwork and writings are reprinted from original art, primary-source publications, and family archives. Finally, Vip’s place in the world of cartooning and humor is distilled in this “lush” appreciation.