“Fans are not interested in quality.”
“This field is full of pirates.”
“If you get a title that catches on, then add a few more, you’re in for a nice profit.”
“No other field of endeavor is so populated with the get-rich-quick boys.” — Literary Digest
“[Martin Goodman] used to split my salary up into six different checks.”
“The guys who published were monsters.”
— Vince Fago, Timely Comics editor-in-chief
“We want plenty of sex, horror, and gore.” — Gene Fornshell, a Goodman editor
“I felt that we were a company of copycats.” — Stan Lee
Fans and the public have historically labored under three false impressions about Marvel Comics. First, that there actually was a comic book company named “Marvel” for its first 30 or so years. Second, that Goodman founded the company to produce comic books. And third, that star artists Steve Ditko and Jack Kirby — who famously quit the company in late 1965 and 1970 respectively — did so solely as a result of their clashes with editor Stan Lee.
All of those popular beliefs are factually incorrect. Martin Goodman formed the company that would one day become Marvel Comics in 1933 — six years earlier than is commonly supposed. And he formed it, really, to sell magazines. Cheap magazines. Cheap magazines printed on cheap paper. And “it” wasn’t just one company. Oh, and Ditko’s and Kirby’s beefs were more with Goodman than with Lee (more on that later).
— from the Introduction
The Secret History of Marvel Comics: Jack Kirby and the Moonlighting Artists at Martin Goodman's Empire
by Blake Bell & Dr. Michael J. Vassallo
304-page black & white/color 7.25" x 10" hardcover • $39.99
Available now! Click the thumbnails for larger versions; get more info, see more previews and pre-order your copy here: